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UX Design - Understanding the User and Business
Business and UX
The Course Overview
Business Needs
KPI’s - Key Performance Indicators
Persona User Needs and Business Needs
Experience Gap
Problem Definition
Users and Business and Problem
Write a Problem Statement
Iterating the Problem Statement
Define a Business Timeline
User Hypothesis
Define User Problems
Write a User Hypothesis
Iterate Our User Hypothesis
Define User Goals
Iterate Surprising Insights
User Experience Requirements
Define Business Requirements
Build a Business Requirement Matrix
Write a Business Story
Identify Technology and Interactions
Share Requirements and User Stories
User Journey, Business Funnel, and Task Development
UX and Interaction Through a User Journey
Build a User Journey Template
Establish Questions and Interactions along the User Journey
Build out User Steps in the Business Funnel
User and Business Funnel Opportunities
Iterate and Share Your User Journey
Build a User Journey Template
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