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Branding: Master Developing and Controlling Your Personal Brand
Module 1: Getting Started
Lecture 1: Getting Started (0:55)
Module 2: Defining Yourself (Part 1)
Lecture 2: Defining Yourself (Part 1) (4:13)
Case Study (0:30)
Module 3: Defining Yourself (Part 2)
Lecture 3: Defining Yourself (Part 2) (3:49)
Case Study (0:31)
Module 4: Controlling and Developing Your Image
Lecture 4: Controlling and Developing Your Image (3:22)
Case Study (0:39)
Module 5: Personal and Professional Influences
Lecture 5: Personal and Professional Influences (3:43)
Case Study (0:38)
Module 6: Sharpening Your Brand
Lecture 6: Sharpening Your Brand (3:48)
Case Study (0:31)
Module 7: Appearance Matters
Lecture 7: Appearance Matters (3:41)
Case Study (0:28)
Module 8: Adaptability/Flexibility
Lecture 8: Adaptability/Flexibility (4:03)
Case Study (0:39)
Module 9: Social Media (Part 1)
Lecture 9: Social Media (Part 1) (3:34)
Case Study (0:35)
Module 10: Social Media (Part 2)
Lecture 10: Social Media (Part 2) (3:32)
Case Study (0:26)
Module 11: Brand Management During a Crisis
Lecture 11: Brand Management During a Crisis (2:53)
Case Study (0:27)
Module 12: Wrapping Up
Lecture 12: Wrapping Up (1:30)
Evaluation
Final Test
Lecture 5: Personal and Professional Influences
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