How to Build Habit-Forming Products

Create Loyal Customers with Just 2 Hours of Instruction


What's Inside

In this course, you’ll master the art of building a successful product with an active user base. Receive instruction straight from author, speaker, and entrepreneur Nir Eyal, who expands upon ideas in his popular book, Hooked: A Guide to Building Habit-Forming Products. You’ll delve into key habit formation principles, apply them to the product design process, and much more, learning to create a product users will be eager to use repeatedly.

  • Build habit-forming products w/ over 2 hours of content
  • Study the “Hook Model”, a new way of thinking about the components that influence user behavior
  • Explore tactics that companies like Facebook, Pinterest, and Twitter use to drive repeat engagement
  • Comprehend common design patterns of habit-forming products
  • Understand the stages of habit formation
  • Optimize products for user retention
  • Learn practical steps for leading a habit-driven design process

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7161+ Students
7 Lectures
2+ Hours of Video
Lifetime Access
24/7 Support
Your Instructor
Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He has founded two tech companies since 2003, and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at, Nir is a contributing writer for TechCrunch, Inc. and Psychology Today.

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