In this course, you’ll master the art of building a successful product with an active user base. Receive instruction straight from author, speaker, and entrepreneur Nir Eyal, who expands upon ideas in his popular book, Hooked: A Guide to Building Habit-Forming Products. You’ll delve into key habit formation principles, apply them to the product design process, and much more, learning to create a product users will be eager to use repeatedly.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He has founded two tech companies since 2003, and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Inc. and Psychology Today.