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The Complete Digital Marketing Course: 12 Courses in 1
Introduction
Welcome! (2:20)
Tip: Watch the Course at 2x Speed
Digital Marketing Demystified (4:52)
5 Best Digital Marketing Tools to Grow a Business (10:10)
5 Best Digital Marketing Tools to Grow a Business (updated) (10:10)
Market Research
Market Research Intro (2:04)
How to Set Up a Market Research Survey with Google Forms (6:25)
How to Get Responses to Your Survey (10:10)
How to Analyse Your Survey Results (8:20)
How to Get Valuable Feedback Without Sending a Survey (9:03)
Market Research - Assignment
Set Up a Website
Set Up This Site In Less Than 1 Hour (1:16)
Why Use Wordpress vs. Wix, Weebly, Squarespace etc. (4:27)
WordPress.com vs.WordPress.org
Free Domain & 60% Off Hosting (8:02)
WordPress Installation
Verify WHOIS Information [IMPORTANT]
How to Add Pages, Posts, Menus, Widgets & More! (10:35)
How to Add a Premium Wordpress Theme (12:18)
Wordpress Security & Plugins (4:22)
How to Activate Your Free SSL Certificate in 1-Click (4:26)
How To Set Up an Email Address That Uses Your Domain (3:44)
Assignment - Set Up a Website
Email Marketing
Why Market Your Business with Email? (4:41)
Mailchimp Account Setup (6:15)
Add Opt-Ins & Pop Ups to Your Website for Free (6:49)
Collect Emails Without a Website (2:02)
Create an Email Campaign with Mailchimp (9:20)
Write Email Subject Lines That Get Opened (8:17)
Email Marketing Analytics (6:08)
Email Marketing Assignment
Copywriting
What is Copywriting? (0:24)
The “AIDA” Formula (5:28)
11 Tips for Writing Magnetic Headlines (9:17)
How to Flip Features Into Benefits (4:06)
5 Tips to Create an Irresistible Call to Action (CTA) (7:44)
How to Write Like Your Customers Talk (2:24)
Assignment - Copywriting
Search Engine Optimization (SEO)
Project: Complete this 26-Point SEO Checklist (2:31)
An Overview of SEO (11:23)
5 SEO Metrics to Measure SEO Performance (7:22)
How to SEO Optimise Your Homepage (8:43)
How to Verify Your Website in The Google Search Console (3:54)
How to Double Your Conversions By Improving Website Speed
How to Take the Google Mobile Friendly Test (2:38)
How to Do Keyword Research: Steps & Strategy (6:43)
How to Quickly Brainstorm 1000's of Keyword Ideas (15:44)
How to Narrow Down Your Keyword List (Updated) (11:12)
How to Assess Keyword Competition & Choose Target Keywords (6:16)
How to Write Title Tags Search Engines Love (10:26)
How to Skyrocket Clickthrough Rate with Meta Descriptions (3:27)
How to Appear in the Google Image Search Results (5:20)
Copy Optimization: Headings Tags, Outgoing & Internal Links etc. (5:44)
The Types of Backlinks That Really Matter and How to Get Them (9:24)
How to Maximise Links for Your SEO Campaigns (3:48)
How to Create Content That Generates Links & Social Shares on Autopilot (10:58)
How to Leverage Authority Websites and Top of the Search Results (4:31)
Student Q&A #1 (15:04)
Student Q&A #2 (15:16)
Local SEO: How to Rank Your Local Business in Google (23:18)
Taking Action: Follow the 26 Point SEO Checklist! (1:39)
Youtube Marketing
YouTube Marketing Overview (0:47)
How to Create a YouTube Channel (Personal or Brand) (3:50)
The Best YouTube Tool Ever Made
YouTube - Increase Subscribers by 400% (1:30)
YouTube Marketing - 3 Simple Strategies (6:27)
Video Gear - What I Use
How To Record and Edit Your First YouTube Video (3:54)
How to Find Video Ideas with Competitor Analysis (6:39)
How To Find Video Ideas With Keyword Research (4:12)
How To Rank Videos Higher With YouTube SEO (3:33)
How to Add Custom Thumbnails To Get More Views (2:22)
How to Make Eye-Catching Thumbnails for FREE (7:20)
How to Make a YouTube Banner for Free (3:37)
How To Add YouTube Cards To Get More Views (2:17)
How to Add YouTube End Screens to Get More Views (2:59)
How to Use YouTube Comments to Get More Views (3:23)
How To Monetize Your YouTube Channel (3:39)
How to Use YouTube Analytics to Get More Views (7:53)
YouTube Assignment
Facebook Marketing
Why Market Your Business on Facebook (7:12)
Facebook Page Setup (3:33)
Facebook Icon (7:00)
Facebook Cover Image (6:22)
Facebook Page Description (2:19)
Facebook - What to Post? (6:21)
8 Tactics To Get Your First Page Likes (10:46)
Secret Way to Boost Page Likes (4:57)
Facebook Competitions (5:47)
Facebook Groups (5:14)
Facebook Live (5:02)
Manage Multiple Facebook Pages (2:57)
Facebook Comments & Reviews (7:28)
Facebook Insights (13:37)
Solved: What's the difference between like/follows, fans/followers?
Facebook Assignment
Twitter Marketing
Twitter Marketing - What You Will Learn? (0:46)
Twitter Profile Setup (2:52)
Twitter Accounts to Follow (4:23)
Twitter Profile Optimisation (8:51)
Twitter Features (8:16)
Twitter - What to Post? (11:46)
Twitter Followers (4:04)
Twitter Hashtags (3:26)
Twitter Polls (5:44)
Pinned Tweets (3:22)
Twitter Customer Acquisition (6:39)
Twitter @Mention Influencers (5:51)
Twitter on Your Website (2:36)
Twitter Analytics (5:54)
Twitter Assignment
Quora Marketing
Why Market Your Business on Quora? (1:20)
Quora Marketing Strategy (5:22)
Quora Account Setup (2:05)
Quora Account Optimisation (3:22)
Build a List of Questions to Answer (6:44)
Solved: Why is Quora hiding the question stats field?
Format Your Answers for Maximum Clicks (8:35)
Quora Promotion (3:11)
Find Blog Post Ideas with Quora (4:47)
Quora Business Page Setup (3:28)
Quora Analytics (5:59)
Quora Assignment
Google AdWords / Ads
Why Market Your Business with Google Ads? (5:46)
How Google Ads Works (8:06)
Analyze Your PPC Competition (6:26)
Google Ads Account Setup (1:06)
Select the Right Campaign Type (4:29)
Target Your Audience (4:07)
Determine Bids & Budgets (4:24)
Advanced Campaign Settings (3:48)
Choose Profitable Keywords (13:59)
Write Ads That Grab Attention (5:42)
Google Ads Assignment
Google Analytics
Introduction (1:58)
Google Analytics Glossary - Top 50 Terms
Google Analytics Overview (6:35)
Google Analytics Demo Account
How to Set Up Google Analytics & Install the Tracking Code On Your Website (5:41)
How Google Analytics Works (4:57)
How to Add Backup Views (3:05)
How to Add Filters to Reporting Views (2:39)
How to Set Up Goals in Google Analytics (6:07)
How to Set Up Ecommerce Tracking in Google Analytics (4:09)
Main Tools for Analysis (10:59)
How to Analyse Real Time Reports (4:01)
How to Analyze Audience Reports (9:25)
How to Analyze Acquisition Reports (6:25)
How to Analyze Behaviour Reports (5:09)
How to Analyse with Segments (4:39)
How to Track Marketing Campaigns with Campaign Tagging (3:34)
Campaign Tagging Example
How to Use Benchmarking Reports to Grow a Business (9:51)
How to Set Up Custom Dashboards for In-Depth Analysis (6:02)
How to Set Up Event Tracking in Google Analytics (6:50)
Goal Value: Rule of Thumb for Assigning Dollar Amounts
How to Set Up Custom Alerts For Traffic Spikes/Drops (3:15)
How to Remove Spam Traffic from Google Analytics (2:41)
Use Machine Learning to Understand Your Data (Analytics Intelligence) (6:50)
How to Manage Multiple Google Analytics Accounts (1:54)
How to Link Google Adwords to Google Analytics (1:39)
Next Steps
Configure Goals (6:45)
Google Analytics - What Will You Learn? (0:59)
Google Analytics Resources (2:31)
Google Analytics Account Setup (3:48)
Install Tracking Code (3:02)
Google Analytics Layout & Navigation Controls (6:14)
Bonus : Instagram Marketing
New Feature: Shopping on Instagram (3:04)
How to Get Reposted By Top Instagram Accounts (7:39)
How to Create a Instagram Business Account (5:07)
How to Learn From Top Influencers (5:32)
How to Add a Profile Image (7:29)
How to Optimise Your Instagram Bio (6:06)
How to Create Original Instagram Content (6:21)
How to Repost on Instagram (5:11)
How to Get Your First Instagram Followers (6:08)
How to Increase Visibility with Hashtags (6:59)
How to Grow with Instagram Stories (7:38)
How to Remove Spam from Instagram (3:49)
How to Grow with Instagram Analytics (4:06)
Next Steps
How to Get More Instagram Followers (Free Tool) (4:36)
Pinterest Marketing
Why Market Your Business on Pinterest? (11:02)
Pinterest Account Setup (1:52)
Pinterest Accounts to Follow (5:05)
Pinterest Account Optimisation (7:56)
Pinterest Account Verification (3:16)
Pinterest Boards (11:33)
Pinterest Followers (2:18)
Pinterest Chrome Extension (Free) (3:38)
Pinterest Graphics (5:41)
Next Steps
LinkedIn Marketing
Linkedin Account Setup & Optimisation (17:03)
Linkedin Connections Hack (4:24)
Linkedin InMail Hack (2:40)
Linkedin Viral Posts (4:45)
Linkedin Blog Traffic (6:27)
Linkedin Groups (4:44)
Linkedin Company Page Setup (8:24)
Linkedin Ad Credits ($50 Free) (1:34)
Next Steps
Facebook Ads
7 Keys to Facebook Advertising Success (17:32)
Facebook Success Stories (18:28)
How to Set Up An Advertising Account (6:27)
Boost Posts vs. Ads Create Tool vs. Power Editior (7:42)
Key Ad Policies (Facebook & Instagram) (6:30)
Facebook Ad Structure (2:04)
Create Your First Ad - Choose a Campaign Objective (8:02)
Targeting by Location & Demographics (10:51)
Targeting By Interests (5:54)
Targeting By Behaviours & Connection (3:32)
Ad Placements (3:39)
Budgets (8:24)
Ad Creative (6:35)
Tips to Write a Winning Ad (8:25)
Place Ad Order (1:59)
Key Advertising Terms (2:57)
Ad Reporting (4:41)
How to View Your Billing Summary (1:15)
Facebook Pixel (11:46)
How to Install the Facebook Pixel for Apps
Website Custom Audiences (5:38)
Email List Custom Audience (6:12)
Page Engagement Custom Audiences (4:14)
Video Views Custom Audience (6:30)
Lookalike Audiences (5:37)
Page Likes With Custom Audiences (10:00)
Video Ads (11:35)
Lead Ads (13:01)
Instagram Ads (8:49)
Dynamic Ads For Ecommerce (9:52)
Collection Ads for Ecommerce (12:35)
Canvas Ads (8:00)
Offer Claim Ads (9:29)
Local Awareness Ads (14:09)
Event Response Ads (9:41)
Power Editor (6:18)
Easy Split Testing with Power Editor (3:51)
Bulk Manage with Power Editor (6:49)
Business Manager (8:05)
Solved: Do I need to use Business Manager?
Business Manager - Roles & Permissions (4:52)
Custom Conversions and Standard Events (6:58)
Facebook Marketing Partners (FMP's) (8:43)
How to Start a Facebook Ads Business (12:07)
Next Steps
App Marketing
App Store Market Research (6:35)
43 Ways To Promote Your App
Facebook Ads : App Install & Enggagement Ads (9:08)
Google Ads : App Install & Engagement Ads (2:12)
Conclusion
Next Steps: Delve Deeper in Digital Marketing (Discounts to other courses)
Old Content
Access Old Content
Old Marketing Fundamentals
Project Overview: Create a Buyer Persona & Unique Selling Proposition (2:28)
How to Create a Buyer Persona (7:55)
8 Ways to Find Your Audience Online (8:44)
How to Identify Your Unique Selling Proposition (10:17)
Taking Action: Create a Buyer Persona & Unique Selling Proposition (4:06)
3 Steps to Get Valuable Feedback on Your Project
Old Market Research
Project: Validate Your Idea with Typeform (4:27)
Why Typeform? (5:41)
How to Design Your Online Survey (11:27)
How to Distribute Your Online Survey (9:39)
How to Analyse Your Survey Results (7:49)
Taking Action: Gather Priceless Feedback & Emails (2:40)
Wordpress - Old Lectures
Project: Create a Wordpress Website in 1hr Without Any Technical Skills (4:30)
Why Wordpress? (4:23)
How to Choose a Domain Name (6:24)
Domain Registration & Hosting (3:22)
How to Install Wordpress (1:43)
How to Add Pages & Posts to Wordpress (4:56)
Google Analytics for Wordpress (6:05)
How to Choose & Install a Premium Theme (5:29)
Taking Action: Create Your Site in 5 Steps! (2:25)
Old Email Marketing
Project: Get Your First 1000 Email Subscribers in 30 Days (5:45)
Why List Building Is So Important (5:20)
How to Integrate MailChimp with Wordpress (7:26)
How to Track Email Sign Ups with Google Analytics (6:17)
How to Add a Lead Magnet to Your Sign Up Form (8:25)
How to Turn Your Homepage Into a Landing Page (6:46)
How to Use Pop Ups & Opt In Forms (9:15)
How to Use LeadPages to Grow Faster (10:15)
How to Create an Email Campaign in Mailchimp (9:22)
Email Analytics: 5 Metrics to Track (6:22)
Taking Action: Set Up Your Sign Forms & Incentives (2:04)
Old YouTube Marketing
Project: Use Simple Videos to Drive Traffic & Sales (3:09)
Why YouTube (5:57)
YouTube Marketing Strategy (5:36)
"Watch Time" is Golden (4:42)
The Subscriber Advantage (7:06)
YouTube Recording Software & Mics (7:03)
YouTube Acccount Set Up & Optimization (10:05)
YouTube Keyword Research (10:40)
YouTube Video Structure (9:54)
YouTube SEO (8:16)
Youtube Thumbnails (4:28)
YouTube Annotations & Cards (8:55)
YouTube Promotion (3:07)
YouTube Analytics (9:29)
Taking Action: Upload Your First Video (2:59)
Old Copywriting
Project: Write Copy That Sells (3:49)
What is Copywriting & Why is it Important? (11:05)
How to Write For Your Buyer Persona (6:08)
Attention - Headlines are "Eighty Cents of the Dollar" (6:58)
11 Tips to Write Magnetic Headlines (12:29)
A.I.D.A - Interest, Desire & Action (12:04)
Taking Action: Use A.I.D.A to Write Copy That Sells (7:48)
Old Facebook Marketing
Project: Get Your First 1000 Likes Without Facebook Ads (2:53)
Why Facebook? (9:12)
Create Your Facebook Page (6:39)
Facebook Icon (7:30)
Facebook Cover Image (6:08)
Description & About Page (5:02)
Apps & Tabs (4:45)
Page Settings (7:07)
9 Post Formulas Gauranteed to Drive Engagement (3:29)
Edgerank Algorithm (6:52)
Caption This Photo (5:21)
Quotes (3:44)
Native Videos (7:01)
Facebook Contest (6:03)
5 More Facebook Post Formulas (7:09)
Bonus Tips: Content Strategy (4:31)
10 Tactics to Start Getting Organic Likes (8:15)
Use Email to Drive Organic Likes (9:09)
Use Facebook Groups to Drive Organic Likes (5:35)
Add a Facebook Like Box to Your Website (4:36)
Secret Strategy to Increase Page Likes (2:27)
5 Facebook Insights Reports to Measure Success (9:46)
Taking Action: Get Your First 1000 Facebook Likes (3:15)
Old Twitter Marketing
Project: Increase Your Twitter Followers with 10 Strategies (3:37)
Why Twitter? (8:57)
How Twitter Works (14:15)
What Not To Do on Twitter (3:34)
4 Ways To Get More Retweets (7:53)
5 Steps Optimize Your Profile (11:50)
5 Ways to Promote Your Twitter (9:40)
Use Hastags to Increase Discoverability (6:51)
Follow Top Twitter Users (4:46)
The Poster Boy Formula (7:19)
Join a Trending Conversation (4:50)
Ask Questions (4:40)
Bring Twitter Into the Physical World (1:53)
Track Results: Twitter Analytics (3:40)
Bonus Tip. Schedule Tweets with Buffer (3:43)
Taking Action: Implement Strategies to Increase Twitter Followers (3:34)
Old Quora Marketing
Project: Become an Authority & Drive Long Term Website Traffic (3:10)
Why Quora? (9:05)
How to Join Quora & Optimize Your Profile (9:34)
How to Identify Questions That Are Worth Answering (7:08)
How to Choose or Create a Blog Post to Link Back To (4:50)
How to Structure Your Answers For Maximum Clicks (10:43)
How to Promote Your Quora Answers (2:38)
How to Track Quora Traffic & ROI in Google Analytics (3:42)
Rinse & Repeat [Just 5 Mins a Day!] (1:18)
Taking Action: Promote Your Quora Answers (3:10)
Old Google Adwords
Project: Create Your First Profitable Adwords Campaign (6:31)
Benefits of Google Adwords (8:09)
How Google Adwords Works (8:50)
Define Success & Set Up Tracking (7:30)
Analyse Your PPC Competition (13:04)
Have a Congruent Landing Page (8:24)
Select The Right Campaign Type (12:40)
Target Your Audience (6:18)
Determine Your Bids & Budgets (8:18)
Write Effective Ads (11:03)
Choose Profitable Keywords (14:47)
Advanced Campaign Settings (9:30)
Measure & Optimise (2:42)
Taking Action: Create Your First Profitable Campaign (4:07)
Old Google Analytics
Project: Take a Data Driven Approach to Growth (7:41)
Install Google Analytics (5:55)
Enable These 3 Essential Reports (6:03)
Set up Goal Tracking to Measure Success (7:36)
Filter Internal Traffic So You Don't Skew Your Data (3:27)
Add Custom Dashboard to Reveal 12 Essential Metrics (11:20)
Get Notified for Traffic Drops & Spikes with Custom Alerts (5:18)
Make Google Analytics Annotations So You Don't Forget (7:08)
Analyze Demographics Reports (Age, Gender, Interests & Behaviour) (12:30)
Analyze Geo Report (Language & Location) (9:38)
Analyze Technology & Mobile Report (Browser, OS & Devices) (9:43)
Analyze Acquisition Overview Report (5:53)
Analyze Source/Medium Report (7:46)
Analyze Best Days to Post (8:52)
Use Campaign Tagging to Improve Acquisition Data Accuracy (7:45)
Analyze Landing Pages Report (12:54)
Analyze All Pages Report (5:15)
Analyze Exit Pages Report (5:41)
Analyze Goals Report (7:10)
Taking Action: How to Decide Which Insights to Prioritse (7:04)
Bonus: How to Remove Spam Traffic (8:32)
Unpublished Section (Introduction)
Welcome (2:06)
5 Best Digital Marketing Tools (4:07)
Proof This Course Will Get You Results! (7:49)
Get Instant Access to All the Course Notes!
The "One Thing" That Will Transform Your Marketing (3:28)
Use Facebook Groups to Drive Organic Likes
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