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Advanced Product Management: Vision, Strategy & Metrics
Introduction
Course overview
Review sheets & resources - all in one PDF
Product Management Foundations of Vision and Strategy
Intro to vision & strategy
Vision vs. strategy
Understanding the product development hierarchy
A deeper dive on the art of vision
How to set vision as a leader, CEO, or PM
Real world examples of great vision using the framework
Product strategy 101
Real world examples of strategy
Putting it all together - vision as a PM vs CEO
RECAP - Roadmapping
Agile roadmapping using vision and OKRs
Review & Recap: Strategy & vision
Q&A Vision & strategy (part 1)
Q&A Vision & strategy (part 2)
Vision Case Study
Vision case study (part 1)
Vision case study (part 2)
Advanced Metrics for Product Managers
Intro to metrics
How to better tie metrics to product strategy
RECAP - How to pick good metrics
Leading vs. lagging metrics
Metrics by cohort
How to design a cohort analysis
Metrics with origin source sorting
Example - Origin source sorting
Intro to T-testing
T-testing example
When to use data vs. intuition
Review & Recap: Advanced metrics
Metrics by Industry
E-commerce metrics (part 1)
E-commerce metrics (part 2)
Mobile app metrics
Marketplace metrics
Review & Recap: Metrics in different industries
Interviews with Product Managers
Interview with Melissa Perri, CEO of Produx Labs (part 1)
Interview with Melissa Perri, CEO of Produx Labs (part 2)
Example - Origin source sorting
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