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Graphic Design Business Basics
Module 1: Introduction
1.1. Meet Tom Graphic designer, entrepreneur, and YouTuber & Course overview (3:11)
1.2. Understanding the value of your skills and how to sell them (3:37)
1.3. Four top tips for developing your skills over your career (3:03)
1.4. Financial awareness What you need to know before you get started (1:37)
Module 2: How to Build Your Business Plan
2.2. Critical mistakes early on and how to avoid them (5:43)
2.1. What is a business plan_ (4:53)
2.3. The importance of setting realistic business goals (2:35)
2.4. How to create goals to ensure success (2:37)
2.5. The psychology of goals - how to make them work for you (1:35)
Module 3: How to Build Your Brand
3.1. How to create a comprehensive brand identity (4:46)
3.2. The legalities of building a brand (3:11)
3.3. Should you use social media or a privately owned website- (3:17)
3.4. What your website needs to succeed (6:10)
3.5. Refining your content to gain, and keep, clients (2:41)
Module 4: Marketing Yourself Like a Professional
4.2. Paid vs free marketing- Which should you use- (4:39)
4.1. Why is marketing so important- (2:06)
4.3. Unleashing the power of social media (5:45)
4.4. Choosing the right social media artwork (2:45)
4.5. Are business cards obsolete these days- (2:28)
Module 5: Working With Clients
5.2. What documents do you need for your graphic design business- (5:11)
5.1. A complete guide to business etiquette (4:31)
5.3. Dealing with rejection, and learning from it (4:01)
5.4. Gaining repeat clients (4:20)
2.5. The psychology of goals - how to make them work for you
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