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Google Analytics 4 beginners guide
Advanced Tips & Tricks
Comparison (10:02)
Secondary Dimensions (5:57)
Create Target groups (Audiences) (8:01)
All the Reports in detail
Customize your snapchat report (6:05)
Real-time report (8:52)
Customer Journey in Theory (9:23)
Acquisition report (17:40)
Engagement Report (9:36)
Monetization Report (14:07)
Retention Report (7:19)
User Report: Demographic Characteristics (7:59)
User Report: Technical Data (7:35)
The "Explore"-section
Exploratory Analysis (10:17)
Segment overlaps (4:42)
Cohort analysis (6:04)
Advertising, Events & Google Ads
Conversion paths (7:47)
Create & modify events (5:59)
How to connect Google Ads to Google Analytics 4? (3:13)
End of the main part
Google Tag Manager - Introduction
What is the Google Tag Manager? (5:56)
Google Tag Manager vs. Google Analytics (2:38)
Create Google Tag Manager account (5:51)
Let's start with the basics of Google Tag Manager
Tag Manager account structure (3:41)
GTM - A first overview (6:04)
Advantages of Google Tag Manager (3:46)
Settings in the administration area (5:10)
The most important terms
Questions that need to be answered (5:28)
Tags, Triggers & Variables – Theory (4:46)
Publishing containers (3:42)
How to set up Google Tag Manager with your blog
Overview of tags (3:48)
[Repetition] Embedding GTM (with Cookie Banner) (8:38)
[Repetition] Embedding a linking tool to your website (5:20)
[Repetition] Embedding Google Analytics in GTM – your first tag (5:53)
Trigger & Variables
Overview of triggers (3:48)
Set up trigger: Specific page call (4:31)
Overview of variables (4:17)
Example: Phone number Tracking (5:39)
Advanced knowledge about the GTM
Preview mode (4:48)
Folder structures (2:29)
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